My life in shopping
Clare Waight Keller, creative director
Does shopping cheer you up?
Absolutely. I don't know who it doesn't cheer up, as long as you've got money in the bank.
What's your secret shopping tip?
I just couldn't live without my dry cleaner, Washington Dry Cleaners on Half Moon Street in Mayfair. He is just fantastic. I still go out of my way to use him. Once you have found someone who can look after your clothes, you have to move with them, like a hairdresser.
How would you describe your shopping style?
I like browsing and taking my time but I occasionally buy something on impulse - and I always regret it. I have such a strong visual sense that I do enjoy just walking around looking at things. Usually I hang on to things I buy for a very long time; I don't buy things for one season.
What are your rules of shopping?
Don't go shopping when you are angry or depressed because you always buy something you shouldn't - either too much food or too many clothes.
What items are always in your basket at the supermarket?
Organic cheese and yoghurt.
Do you always shop alone?
Always, unless it's for food.
What's your guiltiest purchase?
Vintage jewellery. I bought a really beautiful gold bracelet in Paris, something I didn't necessarily need but wanted. I would say it was more than I normally spend but vintage jewellery is an investment - that's how I justify it anyway.
Which one purchase can't you get through the week without?
Tea. I drink a particular one from Paris - called Marco Polo - and always stock up whenever I go.
* Clare Waight Keller is creative director of Pringle of Scotland.
Via shopping.guardian.co.uk